Men Are Pulling Even With Women

Most of us tend to think of surgery purely for cosmetic purposes as a largely female pursuit, and in years past, this may have been the case. But in recent times, the numbers show that a rapidly growing segment of this market—$14 billion annually as of 2014—is professional men. According to the American Society for Aesthetic Plastic Surgery, between 1997 and 2014, there was a 273 percent increase in the number of men seeking cosmetic procedures, with a 43 percent increase just in the last five years of that period. A large part of the reason, says Dr. Steinbrech (him again), is that they view cosmetic surgery as a career investment. “Men are at the top of their career, and they feel young and confident,” said Steinbrech. “But they’re worried they don’t look it.”

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